Whether you are a blogger, influencer or small business, an impressive media kit is essential. It helps in everything from selling ads to working with PRs and media to growing your business. Here, Rebecca from Two Become Four provides easy-to-follow tips to make an impressive media kit.
What is a media kit or press kit?
A media kit (or media pack or press kit) is a little like a curriculum vitae for your blog, social channels or business. It’s a chance for you to sell your work and yourself, and to offer your details and stats to the various agencies and companies. It’s good to have it ready to send out to anyone who approaches you wanting to find out more and potentially work with you, and to send out to people or businesses you want to work with.
What does a media kit look like?
Media kits come in all varieties. Typically they will be A4 size, four colour, and feature your logo. Ideally you’ll want it to be a small enough file size that you can attach it via email, unless you plan to end via a file-drop link.
What programme do I use to make a media kit?
It’s easier than ever to make a media kit that’s well designed, eye-catching and impactful with online templates. You can find loads of inspiration on Pinterest, get MS Word templates and use online design programmes. Read on for some examples and suggestions.
You can create your media kit in a text editing programme such as Word, and when you are completely happy with it, save it as a PDF file so that it cannot be accidentally changed.
We like sites like Canva, that has media kit templates that you can customise. You can chose between a variety of styles, depending on how much information you want to put in.
This compact 1-page media kit from Canva would work well as an email attachment.
This 2-page media kit template from Canva provides more information, with statistics, images and popular channels.
You can make your media kit as simple as you like…or include a wider range of information (see below). It’s entirely up to you. It’s your blog and your media pack.
What should you include in a media kit or media pack?
1. Introduce yourself
Firstly you need to introduce yourself and your blog. Give a bit of history: how long have you been blogging, what you blog about, who reads your content. If you have an ‘about me’ area on your site, you could use the information from there, or use this as an opportunity to create an ‘about me’ page.
2. Give stats
Then come the statistics, which are a bit like your qualifications on your CV. There are so many blogging, influencer and business directories and rankings now you could go on forever, but here are the main ones for bloggers.
Naturally, you should include the numbers that are most important for the work you do. For example, if your main channel is Instagram or TikTok, put those numbers front and centre.
- Number of pageviews per month (use Google Analytics or a similar stats analyser)
- Number of unique visitors per month (again, Google Analytics)
- Number of newsletter subscribers and open rate if you have it
- Number of followers to your blog
- Any rankings on lists such as Cision, Vuelio, Tots 100 etc.
- Number of Twitter followers
- Number of Facebook fans or followers
- Number of RSS subscribers (from Feedburner or Google Reader etc.)
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3. Describe what you offer
Do you want to attract advertisers and sponsors? Write a little about what you are prepared to advertise and the benefits that sponsors will get. You could include ad sizes and rates, social media packages (a certain number of posts on various social channels for a set amount). Again, this could be information that you have already included on your blog on your ‘advertise’ page or similar.
4. Showcase other sponsorships you have done
Potential sponsors or partners love to see what you can do. Include logos or mentions of other sponsors you’ve worked with. Don’t be shy — this is the moment to boast about your work! If you have results from those campaigns — number of page views, social reach or results the sponsor provided, that will make this section even stronger!
5. Advertise your media kit
Don’t forget to mention on your blog that you have a media pack. Companies and agencies reading will know that you are interested in being contacted and they’ll be able to take a preliminary look to see if you are a good fit.
6. Include testimonials
Several agencies that I’ve worked with have provided ‘references’ in the form of a testimonial. These can really highlight the impact that partnering with you can do for a brand.
7. Don’t forget your contact details
And lastly, be sure to include a way to get in touch — preferably in several ways, such as email, phone or messaging.
What are you waiting for? Put together a media pack and get that sponsor you’ve been looking for!
— Rebecca McLuckie, Two Become Four