Vicki Psarias is an award-winning bloggers, author and influencer. Her blog has taken her to the pages of British Vogue, to Sky News broadcast to millions and beyond.
Those who follow me know that I love sharing all I know and have learnt from my years working in this field. I’ve always been transparent about my life and work as a digital influencer from the start and am committed to helping others thrive in the digital sphere too.
In that vein, I wanted to share my top 10 tips to help digital influencers raise their game.
Even those with small audiences are coveted by brands wanting to attract niche audiences. Everyone has a voice and it’s easier than ever to make your blog a business if you choose to. Furthermore blogs, social media and video platforms are today’s CVs and portfolios. They are your calling card and can open many a door…
1. Be yourself — your voice is EVERYTHING
I know it can be hard to feel your voice counts in what can seem an overcrowded digital space but it does.
You and your point of view is utterly unique, it’s what makes you real and brings all the boys, OK, mums and dads to your yard!
Always be yourself online as you are IRL and trust that you really are enough because you are!
Creativity is a muscle to be exercised, be it writing or filmmaking, the more you practice, the greater and easier it will be to connect emotionally with your audience. Never stop honing your voice or skills. I remember once reading that the great Martin Scorcese still returns to his film school notes before directing every movie.
Writing and creating online is liberating, it enables you to do- and be whomever you want to be.
2. Work on feeling more confident
Many people, no doubt, view me as a confident blogger/woman yet they often forget it’s been nearly 10 years since I started Honest Mum.
Back in November 2010, I felt rather broken after the birth of my first son, Oliver after a pregnancy that saw me suffering from pregnancy liver condition ICP and an emergency C-Section, You can read about my traumatic birth and overcoming that tough time here: ‘Being Honest-A Traumatic Birth‘. I distinctly feeling lost and alone; it was blogging which helped me rediscover my voice, channel my energy into a creative space and find greater purpose.
I found BritMums at the very start of my blogging journey, they had created a welcoming, supportive and smart community and nurtured us (they still do). After 4 weeks of starting Honest Mum, I discovered I’d made the finals of the BritMums in Brilliance awards in the Fresh Category and it was a turning point for me. It made me feel my voice mattered, that people cared about what I had to say. That nod gave me the confidence to get back on set as a director and eventually become a full time blogger.
Never forget that each small step leads to the next. Every success helps you feel more confident to push for the next.
Please know, I still have those tough, self-critical days, everyone does, just never let it stop you from doing what you love.
Write a list of all your attributes and a gratitude list to remind you of all your have to offer and be thankful for.
Watch my post on SKY News on the Imposter Syndrome to inspire you to feel your most confident self.
The brain is plastic, the more you practice self-confidence, the easier it becomes to believe it. Keep pushing yourself out of your comfort zone, pursuing your dreams. That is how you grow.
Don’t forget that the most seemingly confident people also suffer from nerves and self-dount, they just don’t let the stress stop them.
3. Build a brand
It doesn’t matter if you started your blog today or 10 years ago, you are a brand. Your blog/platforms represent you and your values. Ensure you come across professionally on both your site and social media. Make sure you are self-hosted so you can monetise if you want to. Reflect on the sites you admire (easy to navigate, captivating imagery, social media badges) and work towards doing the same on your own. It’s worth spending a little money on a designer to create a logo and customise a theme for your blog to help ensure your site looks slick but also reflect your personality.
4. Write a list of goals-put your dreams out there
Put your goals down on paper in black and white. Nothing compares to writing your dreams down and simply GOING FOR THEM. It might sound hippy-ish but asking the universe for things really does work.
I’ll give you an example of how it works.
I was working with a client, Vanessa of Qwiddle, at my kitchen table discussing a dream we had. We both agreed that getting on breakfast TV would be awesome. Literally a month later on the very same day, we got a call from ITV’s Good Morning Britain asking us to feature in a series they were producing on ‘Back to School Tips‘. What are the chances of that?
5. Promote yourself
You could have the greatest site in the world but if no one knows about it, how will they find you/it?! It’s time to be your own best publicist, to promote yourself. Start to schedule tweets (I love Social Oomf) to share evergreen content across your platforms, to contact the press, local and national about anything newsworthy you’ve written about or have achieved…to pitch to write for BritMums or my own site and the Huffington Post-to simply push yourself and your work- creating waves about what you do!
Visibility leads to opportunity!
6. Create a media kit
I use my media kit as a press kit too. I include latest press and collaborations along with bright imagery and logos from said PR along with my site’s reach and social media handles. I never include my fees in it and nor should you. Always negotiate based on the brief in hand and what you’re being asked to deliver.
From the initial email sent to you, respond that you charge for this kind of activity and are happy to discuss in more detail. From the off, make it clear (in a polite way) that you always charge to create content/ offer PR.
Be aware that there might not always be budget available and that’s OK. Simply make a decision based on whether collaborating would work in your favour in this instance. Would it offer you PR in return, will the brand promote your post on their handles, would it look good in your media kit or offer you greater experience?
Think long-term. This business, like all, is about relationships. I consult for firms and have worked with many of the same people in fact across different brands and campaigns over the years.
Be open, polite and come up with ideas. You are the creator, approach brands or respond to campaigns with your own unique spin on deliverables. You know your audience better than anyone and the most successful campaigns are the ones that are the most natural to you. I never work with brands I don’t believe in, use myself and wouldn’t recommend to a friend.
You can see my Media Kit and Work with Me page here.
7. Reach out for work
I advise you pick up the phone when it comes to PRs and possible collabs, when you can. You can send emails all day long but the immediacy of actually speaking to people enables you to learn more about the brief, creates relationships and ultimately helps you to close the deal. Face-to-face meetings are even better.
Be clear that you charge and work out what feels fair money-wise for your time. Be serious from the start so you’re taken seriously. Know your own worth and others will follow. When it comes to money, be open to negotiation. Ask what they had in mind first and work from there. I over-deliver on every single campaign, am dependable and never miss a deadline.
Remember that even if the particular campaign you’re discussing doesn’t have a big budget, the next might. PRs look after lots of clients so enquire about other upcoming campaigns and approach every job with a view that it will lead to more.
Keep in touch with PRs and drop a monthly email to all of your contacts/leads saying you’re available for any suitable campaigns as they arise so you’re at the forefront of their mind when they need to commission creators.
People are busy. Remind them of who you are. Don’t wait for people to come to you, be proactive and make things happen.
…Most PRs are looking for well written and shot content. They will usually check your Moz ranking which lists your page and domain authority as well as your reach on your social media handles. They will also usually enquire on your stats via Google Analytics so keep track of these.
PRs often hire a tiered section of bloggers for campaigns from established digital influencers to ones with smaller, niche audiences. There’s enough work for all and don’t feel you are too ‘small’ for a job. I always recommend a cross-section when I consult.
You can check your ranking here.
8. Embrace vlogging
Video is booming- and it’s not going anywhere. Upload videos to Facebook or use Facebook Live, add short clips to instagram and of course get those films on YouTube always adding your blog urls in the description box to help SEO. YouTube is owned by Google and is the second biggest search engine so use it!
You can even pin your videos on Pinterest from YouTube too.
Start practising with your phone and get to grips with editing apps in your phone to start. I love the Canon G7X for vlogs as you can run around with it in auto without the need for an additional mike for sound. Adobe Premier Elements for beginners and Pro for when you become more advanced.
You can watch my vlogs here.
9. Break the rules
I don’t believe in blogging rules, that you have to find a niche to be successful or need to conform in any way. You are your niche, you can write about what you like and change your tone according to how you feel. This is your space so ‘own it’. Of course, if you want to focus on a theme, that’s great too, just don’t limit yourself if you don’t want to.
I might go live 5 times on one day, once another. Go with what works for you and don’t worry about what anyone else is doing.
Read my post 5 Blogging Rules to Break.
10. Stop worrying what others think of you and feel liberated
When you put yourself out there, others will naturally form an opinion of you. Some will be positive, others might not be, so prepare yourself. It’s important to remember that the majority of people reading about you don’t REALLY know you, not properly, and everyone approaches people and situations based on their own unique experiences.
It really is time to work on growing a thick skin, brushing off negativity and keeping those you trust close. I feel strong because those around me are. Remember a lot of people reject those they wish they were more like, so if someone dislikes you for no reason, take it as a compliment!
Keep doing your thing and being yourself!
I hope these tips help both new and established bloggers to realise their worth and potential and that when it comes to creating online, the opportunities are endless.
The author of this post Vicki Psarias-Broadbent blogs at Honestmum.com